We are delighted to inform you that we have joined the Egyptian Industrial Modernization Center (IMC) in the fields of e-commerce, web design, and digital marketing. The center offers training, consulting, and support in a wide range of fields, including marketing, energy, the environment, export development, and quality. Under the supervision of the Ministry of Trade and Industry, this is for all categories of the industrial sector to modernize and develop Egyptian industry so that it can compete in global markets.

No one can deny the importance of Search Engines and Social Media paid campaigns in order to market your products and services but we always advice our Egyptian clients to take a serious steps to improve their organic search appearance first before rely on paid SEO and SEM campaigns. Although it is a simple question, why Should I pay Google while I can appear on top results for free, the required effort to reach this point is not that easy, taking into consideration the amount of competition of your keywords in Egypt market.

In this article I will try to mention 5 easy tips and some free useful tools that can help you get better search ranking however your industry is.

1- Be sure that your website is hierarchically organized

Before you add many content to your website please take your time to draw your site structure. Define your main pages, your categories and sub categories hierarchy. What will be added in the header’s main navigation? How pages and sub pages can be accessed by your visitor? It is major that Google index your website the right way not to mention that you must provide your XML site map to search engines.

2- Have sufficient content in your pages

Search engines get attracted by your page content so ensure that every page has at least 300 words. Do not just copy and past content from others. In case you do, try to rephrase the content with your approach as search engines can detect duplicate content and that may affects your ranking score. Make sure your content is easy to read in short paragraphs and several headings to let visitors easily understand your messages.

3- Page Description is very important

After adding the right page content you must write a brief summary of your page. The description is recommend to be between 50–160 characters. Avoid fake description, visitors will not be happy after visiting your page and do not not find what they was looking for. That increases your website bounce rate, the number of visitors who leave your website after visiting a single page,  leading to low page ranking.

4- Ensure that all your content is in harmonious relations

It is highly important to you use friendly URL, double check that your page title is the same as your page URL. When using images the alt attribute should contain a descriptive sentence to the page. Your focus keyword and meta description must contain your page title. Using SEO Site Checkup is free and useful tool that can analyze your content and help you to detect your weak points.

5- Security and Speed

What is the point of having the best content in your website and your site is taking ages to load or display insecure messages to your visitors. Check that your page load time is less than 3 seconds and you also served your content through Https protocol using SSL Certificate. Improve page speed and security will lead people to stay longer on your website which results a better Search engine ranking. GTMatrix is one of the best free tools that you must try to scan and analyze your website speed with a bunch of recommendations.

Finally, if you try the above mentioned tips and you still would like to improve your website SEO we still have Advanced SEO Plan that works great with our clients in Egyptian Market and will always be happy if you contact us to discuss your online project requirements.

Electronic payment allows your customers to make online payments for goods and services through your website and your online shopping from any part of the world and your customers don’t have to spend time in a line!

E-payment is very convenient compared to traditional payment methods and There are a number of advantages, including cost and time savings, increased sales and reduced transaction costs.

Major payment gateway supported in Egypt

As e-payments systems result in reduced costs for both businesses and individuals our team can help you to choose the right payment gateway that suit your business case. We have a great experience working on several payment gateways provided by famous banks in Egypt such as National Bank Of Egypt, Arab African International Bank, QNB Alahli and Fawry, a leading digital transformation & E-payments platform in Egypt, offering financial services to consumers and businesses through more than 141 thousand locations and a variety of channels.

There is also a different of international tools such as 2checkout and even tools that you can use to start accepting payments without any integration into your website. Startups, for instance, can use this while they’re testing the market. For that reason we highly recommend that you discuss with us your website services, your audience and your future plan to give advice with the right solution that can fit your business and your customers as well.

A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users. They  have been adopted by many brands.

In fact, PWA’s can bring native app-like experiences and functionality to the mobile web, and they can be an extremely efficient way to deliver your digital experiences. It takes advantage of the latest technologies to combine the best of web and mobile apps. Think of it as a website built using web technologies but that acts and feels like an app.

Examples of Brilliant Progressive Web Apps (PWAs) :

Twitter Lite platform, Smashing Magazine, Financial Times, Yahoo Lite, Forbes and more digitally-advanced companies are already taking advantage of PWAs and using them to great effect.

Can we upload our Web App to Google Play store ?

Definitely, the PWA can be uploaded to Google Play store and your clients will download from the store. Alex Web Mobile Application is an obvious example of that. Please check our app on Google Play