No one can deny the importance of Search Engines and Social Media paid campaigns in order to market your products and services but we always advice our Egyptian clients to take a serious steps to improve their organic search appearance first before rely on paid SEO and SEM campaigns. Although it is a simple question, why Should I pay Google while I can appear on top results for free, the required effort to reach this point is not that easy, taking into consideration the amount of competition of your keywords in Egypt market.
In this article I will try to mention 5 easy tips and some free useful tools that can help you get better search ranking however your industry is.
Before you add many content to your website please take your time to draw your site structure. Define your main pages, your categories and sub categories hierarchy. What will be added in the header’s main navigation? How pages and sub pages can be accessed by your visitor? It is major that Google index your website the right way not to mention that you must provide your XML site map to search engines.
Search engines get attracted by your page content so ensure that every page has at least 300 words. Do not just copy and past content from others. In case you do, try to rephrase the content with your approach as search engines can detect duplicate content and that may affects your ranking score. Make sure your content is easy to read in short paragraphs and several headings to let visitors easily understand your messages.
After adding the right page content you must write a brief summary of your page. The description is recommend to be between 50–160 characters. Avoid fake description, visitors will not be happy after visiting your page and do not not find what they was looking for. That increases your website bounce rate, the number of visitors who leave your website after visiting a single page, leading to low page ranking.
It is highly important to you use friendly URL, double check that your page title is the same as your page URL. When using images the alt attribute should contain a descriptive sentence to the page. Your focus keyword and meta description must contain your page title. Using SEO Site Checkup is free and useful tool that can analyze your content and help you to detect your weak points.
What is the point of having the best content in your website and your site is taking ages to load or display insecure messages to your visitors. Check that your page load time is less than 3 seconds and you also served your content through Https protocol using SSL Certificate. Improve page speed and security will lead people to stay longer on your website which results a better Search engine ranking. GTMatrix is one of the best free tools that you must try to scan and analyze your website speed with a bunch of recommendations.
Finally, if you try the above mentioned tips and you still would like to improve your website SEO we still have Advanced SEO Plan that works great with our clients in Egyptian Market and will always be happy if you contact us to discuss your online project requirements.